“I am passionate
about social advocacy because nothing is more fulfilling to me as working
with organizations that share my values, concerns, and professional
desire to make a positive difference in the world.”
—Gisele McAuliffe, President, ACII
RESUME/CV
Gisele McAuliffe
A seasoned advocacy communications specialist for nonprofits and foundations with more than two decades of experience working in the U.S., Europe and Africa. McAuliffe offers an uncommon range of skills that reflect her experience in journalism, public relations, advocacy communications and public service.
PROFESSIONAL HIGHLIGHTS
Bill and Melinda Gates Foundation - directed multinational, research, analysis and strategic advisement project examining the effectiveness of advocacy aimed at improving sanitation and hygiene for the world's poor.
Directed communications for the American Red Cross Disaster Services, the World Wide Fund For Nature (WWF) International Climate Change Campaign and The Wilderness Society.
International Committee of the Red Cross - former volunteer communications specialist in war zones..
Broadcast journalist - New York City, London and Nairobi - CBS Network TV News, CNN, UPI Radio, Radio France Internationale and Deutsche Welle-Radio.
CORE CAPABILITIES
Comprehensive advocacy experience working in the U.S., Europe, Africa and Asia on international development, humanitarian relief and environmental preservation issues. Sector specializations include: climate change, clean energy, land stewardship, and water, sanitation and hygiene; and disaster/emergency response.
Local to global advocacy communications including:
Advocacy Communications Research and Analysis - quantitative and qualitative
Planning and Program Design: Creation of logic model-based advocacy communications initiatives designed to influence target audience opinion and government policies, attract donations and grants, increase organization membership and achieve measurable outcomes
Monitoring and Evaluation: Systematic tracking and measurement of advocacy communications efforts
Training: Assess and guide improvements to organization communications with a focus on successes and replication, knowledge management, information sharing, collaboration, learning and the establishment of best practices
Writing and Editing: Former journalist with very strong writing and packaging skills and the ability to synthesize complex information into simple and accessible formats
Project Management: Outstanding analytic and conceptual skills; ability to see the big picture and pull together information and concepts into a definable direction
EDUCATION
B.A. New York University (New York, NY); Communications, 1980.
Created strategic communication programs targeting TWS donors, members, the news media, national lawmakers, corporate cause-marketing partners and collaborative environmental groups.
Directed international communications campaign to heighten public awareness and motivate national governments to support commitments to address climate change leading up to the 1997 Kyoto Protocol.
Managed multi-lingual global publicity effort.
Collaborated with experts to produce numerous “climate change impacts” reports to influence public opinion and government policies. For example, June 1997 release of “North American Parks” report prompted a direct inquiry from the White House and subsequent mention of WWF report in President Clinton's speech at United Nations Earth Summit.
Served in the war zones of Slovenia, Croatia, Serbia, Bosnia and Herzegovina reporting on the humanitarian relief effort and coordinating news media coverage for fundraising campaigns.
Directed 24/7 crisis communications for American Red Cross Disaster Services and led professional development for hundreds of local Red Cross communications directors nationwide.
Conducted policy advocacy, for example, addressed product safety challenges and relations with the U.S. Federal Drug Administration (FDA) and Congress for Red Cross Biomedical Services.
