C-Change, a USAID-funded project implement by FHI 360 designed to strengthen the capacity of governments and organizations to carry out social and behavior change communications in international development work, is a great resource of information for advocacy communicators.

But before we go any further, let’s examine social and behavior change communications and its relevance to advocacy communications. In broad terms, I define “advocacy” as the process of supporting a cause or proposal. Advocacy communications also refers to disseminating information intended to influence individual behavior or opinion, corporate conduct, or public policy and law. In summary, I would describe advocacy communications as: action geared towards changing the policies, positions or programs of any institution and/or defined target audience. Read More >>